The goodwill of people is the only enduring thing in any business. The rest is shadow"
Ultimately, the company went with the reformulated product. As a privately held venture it did not face a shareholder backlash, but it was not an easy decision by any means. Inside the company there were vocal proponents of sticking with the existing formula beforehand, and afterwards the brand's financial performance did suffer as its relative market share dropped.
- When core values conflict with financial performance, what is the deciding factor?
- And what are the time horizons that will be used to make the decision -- will the calculation look at the long-term or the immediate impact?