China's vast pet potential

This article from Ad Age explains the huge potential of Petfood in China, a country with 40 million pets, but with only 5-6% of the pet population being fed commercial food. Lots of dog owners, especially the older ones, cook for their pets. Some of them combine home-cooked with dry commercial food.

It's the second-largest pet population in the world behind the U.S. But commercial food coverage is the lowest in the world."

Image source:  Ad Age

--Sorin Patilinet

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